Head of Growth

Own the growth engine across both channels: keep Direct compounding while building the merchant inbound that grows Commerce. B2B2C experience required.

MarketingToronto, hybridfull time

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About the Role

Roughly 95% of our business runs through SELLIT9 Direct, our consumer channel. SELLIT9 Commerce, the merchant channel, is the other 5%, and growing it is the point of this role: hold Direct's volume steady while making merchants discover us, understand the trade-in program in plain terms, and come to us instead of the other way around.

That makes this a merchant-facing growth seat first. You'll own awareness and acquisition: inbound leads and demo metrics, our Shopify App Store listing, conference and trade show strategy, with a strong emphasis on the US market. Merchant activation and onboarding belong to our Merchant Activation & Success Manager; you build the top of that funnel and the assets they need once a merchant is in it.

We run three go-to-market motions at once: B2C for Direct, B2B for merchant acquisition, and B2B2C for how our partners' customers experience SELLIT9. You need to have worked across more than one of these, and B2B2C experience is a must. You'll report directly to the CEO.

What You'll Do

Drive qualified merchant inbound: make merchants know SELLIT9 exists and understand how the trade-in program works, and own the lead and demo metrics that prove it.
Own the Shopify App Store listing and drive toward "Built for Shopify" status, our biggest App Store unlock.
Own our e-commerce conference and trade show strategy: which events, and how we make them count.
Keep Direct compounding: paid (Google, Meta, TikTok, YouTube), organic (SEO, content, social), email/SMS and newsletters, plus seasonal campaigns around big trade-in moments (new iPhone drops, Black Friday, back to school, holidays).
Own the SELLIT9 brand: voice, narrative, creative direction, copy guidelines, final approval on outbound copy, and one strategy across Direct and Commerce.
Drive thought leadership and PR that positions SELLIT9 as the category leader in trade-in innovation and sustainability.
Run the numbers: dashboards on GA4, Microsoft Clarity, and BigQuery; cohort analysis on LTV and CAC by channel; high-velocity tests on landing pages and campaigns.
Build the toolkits, messaging, and co-marketing campaigns our Merchant Activation & Success Manager needs, and experiment with in-person trade-in events, starting in Canada.

Apply if you

Have scaled growth at an early-stage startup across more than one go-to-market motion. B2B2C experience is required: we run B2C, B2B, and B2B2C at once.
Are performance-driven: paid media, organic growth, and funnel optimization with measurable top-of-funnel results behind you.
Think in CAC, LTV, GMV, and attribution, and let the data settle arguments.
Are enablement-minded: you're comfortable building the assets and campaigns someone else uses to close, without owning the relationship yourself.
Are brand-savvy: you can steward a narrative that builds consumer trust and makes merchants curious enough to reach out.
Work AI-natively, and this is non-negotiable: AI accelerates your creative, campaigns, and reporting every day, and you're comfortable producing newsletters, images, video, and content with our team-built agent skills instead of waiting on a creative team.

Your first six months

One month in: immersed in the product, existing marketing audited, and a full-funnel plan shaped alongside our Merchant Activation & Success Manager.
Three months in: tracking in place, campaigns optimized or replaced, a clear read on what drives or blocks merchant inbound, App Store progress, and an events shortlist.
Six months in: growth and brand run as a scalable function with a hiring plan, and SELLIT9 reads as a trusted trade-in brand to merchants and consumers alike.

Even better if you have

Partner-ecosystem marketing: co-marketing programs, toolkits, and campaigns that scale through others.
A recommerce, marketplace, or e-commerce SaaS background.
Hands-on Shopify App Store growth experience.

Think this is you? We read every application.

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Why join SELLIT9?

Competitive salary in CAD (range depends on experience).

Meaningful equity: you're joining early, and your ownership reflects that.

3 weeks paid vacation: because work-life balance matters.

Hybrid work model: 3 days/week in our Downtown Toronto office + remote flexibility.

First access to traded-in inventory, priced at cost.

High-impact role in a fast-growing, venture-backed startup.

Founding-stage opportunity: play a key role in defining culture, processes, and product direction.

Career growth & mentorship from experienced founders (ex-Salesforce VP, ex-Scotiabank Head of Engineering).

Work alongside a compact, senior team where your work ships fast and matters.

The trade-in infrastructure for commerce

SELLIT9 turns used items into instant store credit or cash. We operate in Canada and the United States.

A lot of usable value sits unused in people's homes. Our pricing and logistics engines convert it, starting with electronics, into instant purchasing power, and every trade-in feeds a verified, graded supply pipeline. One loop: conversion and higher AOV for merchants, affordability for consumers, consistent supply for refurbishers.