About SELLIT9

Powering online trade-ins for anything, anywhere.

At SELLIT9, we are reimagining how people unlock value from what they already own — with flexible trade-in technology, higher offers, and fast payouts.

SELLIT9 founders Josh and Oswaldo standing side by side, smiling.

As featured in

  • Yahoo Finance
  • Retail Insider
  • TechTO
  • Private Capital Journal
  • Sustainable Biz
Who we are

Reimagining what your old tech is worth.

Our mission is to help people unlock the hidden value in what they already own — replacing the friction of selling with one fast, fair flow that works for sellers, merchants, and brands alike.

Since launching, SELLIT9 has powered thousands of trade-ins across Canada, kept tons of CO₂ out of landfills, and earned 4.9 stars from hundreds of verified reviewers. Backed by $1.4M in pre-seed funding and a growing network of merchant partners, we're building the software layer that's making trade-ins the new default — no listings, no haggling, no waiting.

4.9
328+ Google reviews

*Verified Google reviews, updated regularly

  • $2.1M+Completed trades
  • 3,500+Trusted customers
  • 2,500 kg+CO₂ avoided
What we do

We're building the software layer that makes used items move — fast, fair, and with zero hassle.

Rewrite old rules

Trade-ins built for the internet age

No listings, no haggling. We replace the friction of selling with one flow that works for sellers, merchants, and brands.

Keep it simple

Speed, trust, transparency

Higher offers, instant cash, store credit, or loyalty rewards. Decisions in minutes, payouts the same day.

Empower owners

From clutter to currency

Every device has unrealized value. We help people unlock it without sending another laptop to a landfill.

Our story

From clutter to currency. Unlocking instant liquidity.

After five moves in ten years and a garage full of old stuff with value that ended up in a landfill, we recognized a real problem and a clear opportunity. What started as personal frustration became a mission to help people unlock the hidden value in what they already own.

SELLIT9 is the software layer that powers trade-ins. We make it easy to turn used items into instant cash, store credit, or loyalty rewards. No listings. No haggling, no operational lift. Just speed, trust, transparency, and great tech.

Leadership

Meet the founders building SELLIT9

We're a lean team building smarter trade-in tech. From product to payout, we make it easy for people to unlock value and for merchants and brands to drive growth.

Explore careers
  • Josh Guttman

    Josh Guttman

    CEO & Co-Founder·Toronto, Canada

  • Oswaldo Alvarez

    Oswaldo Alvarez

    CTO & Co-Founder·Toronto, Canada