As featured in

  • Yahoo Finance
  • Retail Insider
  • TechTO
  • Sustainable Biz
  • BetaKit
  • The Globe and Mail
Who we are

Reimagining what your old tech is worth.

Our mission is to help people get the hidden value out of what they already own, replacing the friction of selling with one fast, fair flow that works for sellers, merchants, and brands alike.

Since launching, SELLIT9 has powered thousands of trade-ins across North America, kept tonnes of used tech out of landfills, and earned 4.9 stars from hundreds of verified reviewers. Backed by $1.4M in pre-seed funding, a $4.1M seed round, and a growing network of merchant partners, we're building the software layer that's making trade-ins the new default: no listings, no haggling, no waiting.

4.9
411+ Google reviews

*Verified Google reviews, updated regularly

  • $3.1M+Completed trades
  • 5,000+Trusted customers
  • 352,500 kg+CO₂ avoided
  • 82+Locations in Canada
What we do

We're building the software layer that makes used items move: fast, fair, and with zero hassle.

Rewrite old rules

Trade-ins built for the internet age

No listings, no haggling. We replace the friction of selling with one flow that works for sellers, merchants, and brands.

Keep it simple

Speed, trust, transparency

Higher offers, instant cash, or store credit. Decisions in minutes, payouts the same day.

Owners first

From clutter to currency

Every device has unrealized value. We help people recover it without sending another laptop to a landfill.

Our story

From clutter to currency. Instant liquidity for what you own.

After five moves in ten years and a garage full of old stuff with value that ended up in a landfill, we recognized a real problem and a clear opportunity. What started as personal frustration became a mission to help people recover the hidden value in what they already own.

SELLIT9 is the software layer that powers trade-ins. We make it easy to turn used items into instant cash or store credit. No listings. No haggling, no operational lift. Just speed, trust, transparency, and great tech.

    The team

    The people behind every trade-in.

    A small, focused crew building the software layer that turns used tech into instant value for sellers, merchants, and brands across North America.

    The SELLIT9 team of five standing together in a sunlit industrial loft.